Adult Swim Festival | MELT EVERYTHING

Building mapping

Client: Adult Swim / Turner Media
Location: ROW DTLA, outside the former American Apparel warehouse in Downtown Los Angeles

For the inaugural Adult Swim Festival, Melt Interactive worked directly with the Adult Swim animation team to transform a massive Downtown Los Angeles warehouse facade into an animated architectural canvas. The projection-mapped show used eight 30,000-lumen laser projectors across the building exterior, blending Adult Swim character animation, new episode moments, Rick and Morty content, and branded festival artwork into a continuous nighttime environment for the crowd.

Melt handled the turnkey projection-mapping workflow from projection planning and media-server playback through alignment, blending, on-site calibration, and show operation. By treating the industrial facade as a layered architectural screen rather than a flat billboard, we used depth, motion, and forced-perspective animation to make the building feel alive over the two-day festival.

Photos: Melt Interactive; Samuel C. Ware / Buzzbands.la.

Projection Mapping
Festival Visuals
8 x 30,000-lumen laser projectors

Projection MappingAdult SwimROW DTLA

Original archived URL Los Angeles Times Forbes preview

Press & photography

The inaugural festival at ROW DTLA

Buzzbands’ independent photo report documents the exact 2018 festival environment, including the Rick and Morty installations, crowd, performances and architectural stage world.

Rick and Morty stage environment at the inaugural Adult Swim Festival — Samuel C. Ware / Buzzbands.la

Buzzbands.la / 2018 / Photo report Adult Swim Festival, day one

Independent photography from ROW DTLA captures the first festival’s visual environment alongside Flying Lotus, Thundercat, Mastodon, Zola Jesus and the wider program.

View the photo report

Published photographs are credited to Samuel C. Ware and linked to their original Buzzbands gallery.